I took this class at the ANWA writers conference, it was very informative giving a step by step on how to do a Kindle eBook launch. Dave Eaton is a marketing consultant for small businesses, online marketing, and social media marketing.
Zenobia – Birth of a Legend is available to read on Kindle eBook. Learn about Zenobia the Syrian desert girl who is destined to became queen, conquer Egypt, and challenge Rome.
1. Enroll in KDP Select – https://kdp.amazon.com/self-publishing/KDPSelect
Why? Amazon Promotes your book, Participate in the “Lenders Library” fund, Royalties are 70% beginning at a $2.99 retail price
2. Select 5-Day Free Promotion to begin on a Saturday 14 days in the future
3. Get at least 5 purchaser’s reviews from different locations/states
4. Notify Friends and Family of upcoming promotion. Tell them to spread the word
5. Join Forums in your Genre and “Freebie Forums ahead of time (contributing to the conversations, adding value) Once established post notification of your free promotion.
6. Join Facebook Pages in your Genre and “Freebie” Fan Pages. Once established post notification of your free promotion
7. Join the following Free Kindle Pages: http://pixelofink.com ; http://ereadernewstoday.com ;http://freedigitalreads.com. Notify these sites at least 7 days prior to your Promotion
DO NOT submit unless you have at least 5 or more 4 and 5 star Reviews
8. Post Ads in Ezines 10 days prior to promotion
a. Search for “Free” and “cheap” ezine advertizing
b. Try this resource: http://www.ezinead.net/
c. Search Google for “Free Newsletters”
9. Buy Facebook Ads
a. Direct your visitors to your Facebook Fan Page – Cost is Cheap
b. Show ads to “Fans” of Books or Authors in your Genre
c. Choose the demographic of your audience
d. Set a daily budget or set a maximum spend
10. Remind Friends and Family a couple of days before launch of promo through all means of communication
a. Email, text, facebook, twitter…
11. Send Press Releases on the 1st, 2nd and 3rd day of your Free promotion
a. Submit Press Release for distribution to http://webwire.com
12. After Free promotion, keep your price low until you are at the top of your category.
- Start at $.99
- Raise to $2.99 after you reach the top of your category
- Ultimate price should be between $2.99 and $4.99.
Why Kindle?
- Amazon has the largest buyer database
- They are always looking for more stuff to sell
- millions of credit cards on file
- Every year they double in size
- They pay royalties up to 70% (making more money is always good.)
- billions of kindle devices (including phone apps)
- Instant global delivery
- Instant publishing
- Amazon promotes your book
- Kindle out sells printed book 2 to 1 on Amazon
- Kindle ranks higher on Google
If you give Kindle an exclusive on your book you will get more benefits. Dave suggests going a 90 exclusive to start out and then you can cancel the exclusive with amazon and add your eBook with other providers like Smash words.
Why do the exclusive? (KDP Select)
- Free promotional program
- Lenders library fund
- Promotes your book in multiple places
5 fundamentals that must be in place before starting the kindle book launch:
- A good cover (Get a graphic artist)
- Proper formatting
- Well written description
- Complete the Author Central Page*
- Write a biography – make it unique (3rd person)
*Author Central page you can have your blog automatically posted. Your twitter feeds posted. You can have events and upcoming book launches available. Any photos or videos can be on your Author Central page.
Pick correct categories for your book. Shop for books in your genre and choose 2 categories from your competition.
Check out Russ Wallace’s Author Central Page. Like our page at http://www.amazon.com/Russ-Wallace/e/B005ZY4FES/ref=sr_ntt_srch_lnk_1?qid=1363671833&sr=1-1
Russ Wallace is the author of Zenobia- Birth of a Legend
Why should I give my book away for free? A download is a download. The value of word of mouth marketing is priceless.
great stuff. Very simple and easy steps.
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