14-day-kindle-book-launch-how-to-get-more-eyes-on-my-book-by-dave-eaton

I took this class at the ANWA writers conference, it was very informative giving a step by step on how to do a Kindle eBook launch. Dave Eaton is a marketing consultant for small businesses, online marketing, and social media marketing.  

Zenobia – Birth of a Legend is available to read on Kindle eBook. Learn about Zenobia the Syrian desert girl who is destined to became queen, conquer Egypt, and challenge Rome. 

http://www.amazon.com/Zenobia-Birth-Legend-World-ebook/dp/B005YF5MZE/ref=pd_rhf_pe_p_t_3_YHCJ

1. Enroll in KDP Select – https://kdp.amazon.com/self-publishing/KDPSelect

Why?  Amazon Promotes your book, Participate in the “Lenders Library” fund, Royalties are 70% beginning at a $2.99 retail price

2. Select 5-Day Free Promotion to begin on a Saturday 14 days in the future

3. Get at least 5 purchaser’s reviews from different locations/states

4. Notify Friends and Family of upcoming promotion. Tell them to spread the word

5. Join Forums in your Genre and “Freebie Forums ahead of time (contributing to the conversations, adding value) Once established post notification of your free promotion.

6. Join Facebook Pages in your Genre and “Freebie” Fan Pages. Once established post notification of your free promotion

7. Join the following Free Kindle Pages: http://pixelofink.com ; http://ereadernewstoday.com ;http://freedigitalreads.com.  Notify these sites at least 7 days prior to your Promotion

DO NOT submit unless you have at least 5 or more 4 and 5 star Reviews

8. Post Ads in Ezines 10 days prior to promotion

a. Search for “Free” and “cheap” ezine advertizing

b. Try this resource: http://www.ezinead.net/

c. Search Google for “Free Newsletters”

9. Buy Facebook Ads

a. Direct your visitors to your Facebook Fan Page – Cost is Cheap

b. Show ads to “Fans” of Books or Authors in your Genre

c. Choose the demographic of your audience

d. Set a daily budget or set a maximum spend

10. Remind Friends and Family a couple of days before launch of promo through all means of communication

a. Email, text, facebook, twitter…

11. Send Press Releases on the 1st, 2nd and 3rd day of your Free promotion

a. Submit Press Release for distribution to http://webwire.com

12. After Free promotion, keep your price low until you are at the top of your category.

• Start at $.99
• Raise to $2.99 after you reach the top of your category
• Ultimate price should be between $2.99 and $4.99.

Why Kindle?

-          Amazon has the largest buyer database

-          They are always looking for more stuff to sell

-          millions of credit cards on file

-          Every year they double in size

-          They pay royalties up to 70% (making more money is always good.)

-          billions of kindle devices (including phone apps)

-          Instant global delivery

-          Instant publishing

-          Amazon promotes your book

-          Kindle out sells printed book 2 to 1 on Amazon

-          Kindle ranks higher on Google

If you give Kindle an exclusive on your book you will get more benefits.  Dave suggests going a 90 exclusive to start out and then you can cancel the exclusive with amazon and add your eBook with other providers like Smash words.

Why do the exclusive? (KDP Select)

-          Free promotional program

-          Lenders library fund

-          Promotes your book in multiple places

5 fundamentals that must be in place before starting the kindle book launch:

1. A good cover  (Get a graphic artist)
2. Proper formatting
3. Well written description
4. Complete the Author Central Page*
5. Write a biography – make it unique (3^rd person)

*Author Central page you can have your blog automatically posted. Your twitter feeds posted. You can have events and upcoming book launches available. Any photos or videos can be on your Author Central page.

Pick correct categories for your book. Shop for books in your genre and choose 2 categories from your competition.

Check out Russ Wallace’s Author Central Page. Like our page at http://www.amazon.com/Russ-Wallace/e/B005ZY4FES/ref=sr_ntt_srch_lnk_1?qid=1363671833&sr=1-1

Russ Wallace is the author of Zenobia- Birth of a Legend 

Why should I give my book away for free? A download is a download. The value of word of mouth marketing is priceless.

The Rising Generation in the Publishing Family- EBOOKS

By now as a writer you know how important eBooks are in your publishing decision. Many have decided to skip the step of a big publisher and have decided to self publish. Even if you publish your book with a publishing company most likely your book will be available as an eBook.  There are many providers for eBooks and I'm not promoting one over another. I took a class on eBooks and the presenter clearly liked Smashwords because of the great information they have in the Style Guide. Even if you choose another eBook provider the information here will help you.

Zenobia - Birth of a Legend is available on both Smashwords and Amazon. So no matter what device you have you can enjoy the great story of Zenobia. Here's a link to preview and purchase your copy of Zenobia - Birth of a Legend on Smashwords.

 

https://www.smashwords.com/books/view/94629

The Rising Generation in the Publishing Family: Presented by Marsha Ward, Founder of ANWA - American Night Writers Association.  Marsha Ward is the author of the popularly acclaimed series, The Owen Family Saga: The Man from Shenandoah, Ride to Raton, Trail of Storms, and Whitney Award Finalist Spinster’s Folly, and the forthcoming Gone for a Soldier. http://marshaward.com

Smash words and Amazon are the major eBooks providers.

eBooks, e-books, E-Books—whatever you call them, tons of them sell every day from multiple outlets on the Internet. They include regular-length—and epic-length—novels, short stories, volumes of poetry, prose collections, non-fiction books, memoirs, and any other literary genre you can imagine.

Making an eBook is not as scary as you thought. Once your literary work is ready to be published—which means you never, never are going to publish the *first draft of your writing effort—it is relatively easy to gain the skills you need to produce your first eBook.

*Make sure you rewrite your book until its perfect. Use critique groups and beta readers. If three people mention a change in your book than you know that it needs to be changed. One person, it’s their opinion and you can take it or leave it. Two people mention a change you should take it a little more serious. But if three people suggest a change, make it.

Important thought to keep in mind: an eBook is not the same as a print book. It will be read on a variety of devices, each with different reader-preferred formatting options. You should not try to keep the same formatted look of a print book in your eBook.

Tools to start:

• Open your Internet browser

• Open a free account at https://www.smashwords.com/

• Scroll down and find “Publish on Smashwords” in the left menu

• Click on “Style Guide (how to format)”

• This eBook is free. Scroll to “Available ebook reading formats”

• Download the version that suits your device (take note of the link to “How to download eBooks to e-reading devices and apps”)

• Make an intensive study of this eBook

• Keep in mind “The Nuclear Option” while there are several places to upload your eBook  and your choices may be different than mine, the place to start is with a clean version of your manuscript. Your manuscript might have been written—over time—on several different computers, using different versions of Word or another word processor or writers’ software. The Smashwords Style Guide will help you clean up all the odd code created by using these versions.

In a couple days I'm going to share tips by Dave Eaton a Marketing consultant who taught a class on getting more eyes on your book-  14 Day Kindle Book Launch (How to get more eyes on my book).

For Kindle users here is the link to read  Zenobia - Birth of a Legend.

http://www.amazon.com/Zenobia-Birth-Legend-World-ebook/dp/B005YF5MZE/ref=sr_1_1?ie=UTF8&qid=1363225574&sr=8-1&keywords=zenobia+-+birth+of+a+legend